Over the years
mini-pennants were used as a
premium, offered to promote
products such as chocolate,
bubble gum, cereal and bread.
The mini pennants served an
important purpose in the world
of a child. Kids would collect
them, and tack the pennants to
the wall to reflect the current
standings of the two eight team leagues.
One
of the earliest of all
Mini-pennants to surface into
the hobby are these 5.5 inches
long team pennants. The
pennants are loosely dated to
about 1913-1914, base on the
American Leagues, Cleveland and
New York ballclubs. The New
York franchise changed their
name from the Highlanders to
the Yankees in 1913. Cleveland
made the changed from the Naps
to the Indians in 1915. It is
not yet known who issued these
mini pennants, but pennants
were a common premium offered
to promote a product in the
1910's. One of the many
candidates includes tobacco
companies. Fatima Cigarettes
frequently offered full size
pennants with the use of
coupons.
In 1916 the Boston based
Ferguson Bakery offered 3"x6"
player pennants with 1.25″ x
1.75″ photos, which were the
same used for The Sporting News
issues, during the same time
period. The felt pennant set
featured 97 players, and was
given away as a premium with
the purchase of a five-cent
loaf of Ferguson Bakery bread.
Each player can be found in
different color felt, and the
set included 23 Hall of Famers
such as, Connie Mack, Ty Cobb,
Nap Lajoie, Grover Alexander,
Walter Johnson, Sam Crawford,
and Honus Wagner. The bakery
also offered 9"x24" full size
pennants for 50 tickets, which
were each inserted in a
five-cent loaf of bread.
A
series of premium
mini-pennants were issued by
two gum companies between 1936,
and 1938. Red Ball Sales out of
Chicago, IL, and Grandpa
Brands. Co. of Cincinnati, OH.
Each pennant was given away
with the purchase of a stick of
gum. The pennants vary in size
measuring approximately 2" to
3" high and 4" to 6" long. The
pennants were issued in 12
different types, and various
colors. One type was a full
size 12"x 28" pennant made
available for .15 cents, and 25
Red Ball gum wrappers. Both
player and team pennants were
produced, along with some minor
league teams.
The
American Nut & Chocolate
Co. of Boston, introduced the
“Double Play” line of candy in
1946. A 1 1/8" diameter metal
pin, and a 4" mini pennant
representing one of the sixteen
major league baseball clubs was
inserted into each .05 cent box
of candy. The pennant featured
a team name and logo.
Then in 1950, a second set of
mini-pennants were offered. A
set of 22 white 1.75" x 4"
pennants that featured red-line
drawings of individual National
League players, with the
American League done in
blue-line. To the right of each
player was a facsimile
autograph. American Nut &
Chocolate, offered the entire
set of 22 player mini pennants
for 50 cents.
Over many decades, Gumball
Vending machines provided kids
with a major source for
mini-pennants. If Mom took you
shopping for groceries, chances
are there were bubble gum
machines stationed between the
cashier and the exit. Depending
on your age, the vending
machine offering the
encapsulated mini pennants cost
anywhere from .01 cent to 25.
cents. In the 1980's larger
mini-pennants were produced.
The 1.25" x 2.75"
vending
machine mini pennants pictured
here can be attributed to
1953-1958, the years the
Cincinnati ball club was
re-named the Redlegs. The
original team name "Reds" was
changed because of post war
communist paranoia. Sixteen
pennants were produced, 8 AL
teams, and 8 NL teams, which
featured the team name to the
right of a thick border.
This
1959 Screen-printed Felt
mini pennant was part of a 16
team set, made available though
a mail order insert, found in
Topps baseball cards. The Free
Baseball Felt Pennants were
made availably by sending in 75
Bazooka bubble gum comics or
.15 cents and 5 Bazooka comics.
The pennants measure
approximately 5 inches wide by
15 inches long. These premiums
feature the team logo, with the
team name to the
right. On the far left is a
vertical bar that reads
"Copyright Bazooka"
These
Major League Team Pennants
were given away free in
specially marked boxes of post
cereal. The back of the boxes
featured the 1963 Post Cereal
baseball cards, and when you
went digging through the box
you found a cloth mini pennant!
As advertised on the box there
were "One of 19 different team
pennants in each" post cereal
package.
The Pennants were also made
available in packages of 10,
for the retail price of .49
cents. One package featured all
American League pennants and
the other all National.
The pennants are made of sturdy
cotton with a strong adhesive
backing. They measure about
1.75" along the spine and about
3.5" across, and have a peel
away adhesive back with
instructions. The Colt .45s
were omitted from the set.