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KeyMan
Collectibles |
NEWSLETTER |
August 2019 |
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Collecting Baseball
Memorabilia Advertisements |
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Steven KeyMan |
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For
Display
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By Steven KeyMan |
Founder of
Keymancollectibles.com,
and a long time
collector, Steven
KeyMan has more than 30
years of experience in
researching, and
cataloging information
on Baseball
Memorabilia.
Researching his own personal
collection, and helping others find
information on their
collectibles, the
website grew into the
largest online resource
for baseball
memorabilia |
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Ask
Steven: Direct your questions or feedback,
about Baseball Memorabilia to Steven KeyMan
Steve@keymancollectibles.com You can also Send
KeyMan pictures of your personal Memorabilia Display,
and get your own Free
Collectors Showcase Room featured on the website.. |
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Printed advertisements
appearing in magazines, and
newspapers, were the major
advertising medium well before
the digital age. Along with
catalogs, and comic book ads,
they could be considered works
of art, worthy of framing, hung
on the wall, or used to display
with our baseball memorabilia.
As Advertised in a 1913
Rawlings catalog;
Glovolium is
the only preparation on the
market that softens the glove
and at the same time preserves
the leather, neither does it
become rancid and offensive as
other preparations do, after
the glove has been used, it is
odorless and harmless, and
gives to the article on which
it is added durability.
Catalog ads are great to display with vintage baseball equipment. Framed,
or inserted into a a topload
photo protrector, the ad can be
displayed behind the item.
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Color newspaper ads from the Sunday
comics section are popular with
collectors to display with their
memorabilia. The
Ted Williams Baseball
Action Ring was made available as a
premium by Nabisco in 1948; by mailing
in a coupon with .15˘ and one box
top from Nabisco Shredded Wheat. The
ring is a gold-color metal with
anti-tarnish finish, and has a plastic
batter at the top. "It Really
works....the batter swings with real
World Series form!" A tab on the base
allows the figure to swing the bat when
the tab is turned. The side of the ring
has a crossed bats and ball raised
relief below the Ted Williams
autograph.
You
could find baseball memorabilia
advertisements inside inexpensive comic
books. You will also find them in
expensive comic books, but I wouldn't
tear a page out of the 1963 issue of
the first Amazing Spider-Man. However;
inside the 1951 issue of Archie Comics
Super Duck no. 39. is an
ad for a
Kellogg's promotion for a set of 16
picture rings, one picturing Babe Ruth.
Known in the hobby as a PEP Ring,
because they were given as a prize in
Kellogg's PEP cereal, this ad features
the prize in a box of Raisin Brand.
From 1949-1951 Kellogg's included one from a
set of 16 picture rings
inside the boxes of PEP, and Raisin
Brand cereal. The plastic toy rings
featured sports, aviation and Wild West
themes, and came in six different
colors.
Here's another ad from a DC comic book
featuring a
Topps-Bazooka baseball
promotion. In 1950, for only .25˘ and
50 Bazooka wrappers, Kids could get a
"Swell" Official League baseball. Just
save the red, white and blue foil
wrappers from penny Bazooka-the Atom
Bubble Gum. (2 big chews for 1˘) You
had your choice between a genuine
horsehide cover baseball or softball.
The baseball or softball you received
in the mail though the promotion, was
an Official League baseball
manufactured by Sporting Goods Inc. of
Springfield Massachusetts. The offer
for the baseball with "Hand sewn red
stitching for-curve ball pitching"
expired on July 30, 1950.
As
advertised in this Sunday My 15,
1955 newspaper, Armour issued A free
trading coin in every package of Armour
Star Franks. The Plastic coins, the
size of a silver dollar depicted 24
famous ballplayers. A player checklist
featured in the ad includes; Yogi
Berra, Del Crandall, Larry Doby, Jackie
Jensen, Ted Kluszewski, Mickey Mantle,
Pee Wee Reese, and Warren Spahn. The
coins were issued in six colors; Deep
Red, Dark Blue, Light Blue, Bright
Yellow, Orange, and Green. The front of
the coins feature a raised profile of
the ballplayer, player’s name and team.
On the back, centered between a
baseball diamond, and crossed bats are
name, team, position, birthplace and
date, batting, throwing preference, and
1954 hitting or pitching record. Each
1955 Armour coin can be found in two
different "bust tilts" in which the tip
of the cap and back point of the bust
point to distinctly different areas of
the rim. Armour also issued
20 coin
sets in 1959, and
1960.
In a 1956 promotion,
Tastee-Freez held
a "Coloring Contest" where you could
win $10,000. in cash prizes. When you
ordered an "All Star Sundae" a
"lifelike miniature" of a big League
baseball star came with it. These white
plastic miniatures were to be painted
and sent in with an entry blank, and
You were then eligible to win one of
266 cash prizes. This Life Magazine
advertisement features an illustration
of an Ed Mathews statuette that has
color applied to it. The manufacture of
these white statuettes, Big League
Inc., also issued a copper colored set
in blister packs.
There were 18 different Tastee-Freez Big League Stars given away during
the promotion. The "Famous American and
National League All Star Ball Players"
included; Larry Doby, Yogi Berra, Pee
Wee Reese, Ed Mathews, Stan Musial, Bob
Lemon, Minnie Minoso, and a bunting
Mickey Mantle.
This
Phillies Cigars Mickey Mantle Rawlngs Baseball glove promotion
appeared in Life Magazine in 1964. The
two page Advertisement features Mickey
Mantle, and his son. On one side with
the caption reading "Great glove Son!"
and on the opposite page missing teeth,
Mickey Mantle Jr. replies "You said it
Dad"
The Mickey Mantle Rawlings "Big Leaguer" youth baseball glove which
retailed for $6.95 was made available
for only $3.39 with 20 Phillies cigar
bands. You also received a color photo
of Mickey Mantle, along with a thank
you letter. Glove ads make a great
addition to your vintage baseball glove
display
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