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In 1935 and 1936 Post Cereal
"Winners" promotion, advertised through
a newspaper comic strip campaign; when
you sent in a top from one 12 ounce,
yellow-and blue Grape-Nuts package,
with your name and address, to
Grape-Nuts, Battle Creek, Mich., you
received a
Dizzy Dean Winners membership pin,
Winners membership certificate and illustrated
catalog of "49 Nifty Free Prizes
For Members Of My Dizzy Dean Winners" (the
1935 catalog had 37 "Swell prizes")
The Prizes offered in the color illustrated catalog included Sports equipment such
as a baseball glove for 20 Package
tops, or a football for 21 package-tops.
Dizzy Dean prizes included:
Autographed Portrait of Dizzy Dean
taken by the celebrated
portrait-photographer, Bachrach
for 1 package-top; Dizzy Dean Lucky
Rabbits Foot for 2 package-tops, "How
To Pitch" book by Dizzy Dean for 2
package-tops; Dizzy
Dean "Winners" ring for 3 package-tops;
Dizzy Dean Winners Baseball Uniform for
68 package-tops; Baseball Uniform Cap
for 7
package-tops; Baseball Shirt for 24
package tops; Baseball pants and Belt
for 34 package tops.
Some prizes were also made available for less package-tops, sent in with
money, or equal monetary amount in
postage stamps, or money orders.
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