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The Minnesota Twins held "Joe Mauer
Sideburns Night" again on August 10,
2012, in a game against the Tampa Bay
Rays. The team previously gave away
Joe Mauer sideburns on August 10, 2006, at
the Metrodome. The first
20,000 fans that entered Target field,
received a set of replica Joe Mauer
sideburns, made out of synthetic dark
hair with double-sided tape to allow
for attachment to fans' faces. This time the sideburns were
mounted to a 5 inch by 7-3/4 inch card,
picturing Joe Mauer, with his facsimile
signature at the top.
The Stadium Giveaway sideburns were sponsored by Head & Shoulders. Joe was
a spokesman, and endorsed the men's
shampoo. The back has a barcode and how
to activate an app using a "QR Scanner"
to "Check out Head & Shoulders for Men
on Facebook to see what we've been up
to this season with our mane man, Joe
Mauer."
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